I always loved this particular advertisement not only because of the extreme sexual appeal and impeccable technique, but also because of its marketing brilliance and perfect relation to its surroundings. New York (and this is said all of the time) is a state of mind. There is something about it – the combination of eclectic architecture, bustling cabs, constant motion and noise – that gives it an aura unlike any other place in the world. Often times I find myself walking down a busy street listening to an edgy song on my iPhone and the combination of both auditory and visual senses amalgamates into what New York is for me: a sexy, unpredictable, in-your-face, exciting, no bull-shit oasis certainly not for the faint of heart.
So I am sure you can imagine walking up Lafayette St. and being confronted with a billboard two or three stories tall and plastered with beautiful half naked bodies engaging in a homo erotic orgy. For me, these bodies reflect the exact nature of New York City, let alone SoHo (the surrounding neighborhood). To begin, the muted colors that the photographer uses blend in with the blatant grayish rustic tones of the city but enhance its element of humanity through the presence of structures that are a literal depiction of life. The advertisement is edgy and wide open for all to see. It’s risky, it’s controversial, and it’s unapologetic exactly like this awesome city. And I love that.
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